by stylites -

Over to Web Commerce

Who would have thought? Well-known photographer Gao Yuan is now in a creative directorial-type role at ihavu.com, a frenetically growing online commerce site that is the official web retailer for Rimowa and a growing roster of brands. Many respected media people have recently moved over to this site. I believe this is something of a mini-trend and suspect the other players in this arena have been attracting top editors and probably sales and marketing staff. Expect to hear more about this here.

Other rising flash sale, discounting and other sites in the fashion realm include VIPstore, xiu.com, 5lux, and Shangpin. They have all done major advertising campaigns in the subways, on TV and in magazines. Investment is clearly flowing in this direction.

 

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Mr. GQ


Photo: Suzy

GQ Editor Dan Cui is considered by many in the field to be one of the most talented editors of a men’s magazine. We also ran into him at the Burberry event back in April. He is wearing a coat by Dries van Noten.

by suzy -

Xander Zhou and China Fashion Week

Photos: Suzy

One can either compare last week’s Xander Zhou show to those of other Chinese fashion designers at Mercedes Benz China Fashion Week Spring/Summer 2012. Xander himself would probably prefer to have his show evaluated for its own merits or alongside foreign designers like Rick Owens and Christopher Kane. However, since I am not doing all that much coverage of Fashion Week here, I thought would use Xander’s show as a sort of foil for the other things I saw during this most historic week.

Of course, the first thing to point out is that Xander’s show is not part of the official schedule of Mercedes Benz China Fashion Week Spring/Summer 2012. He put on his own event in an off-site location, D-Lounge, and the sponsorship and production were not connected to the official Week.

At least one consultant who will be working on upcoming China Fashion Weeks has suggested that there may be an effort to incorporate younger, hipper, more sophisticated, designers like Xander Zhou in the regular program of the Week.

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Xander Zhou


Photo: Suzy
Xander Zhou. What comes to mind? A young, partying, larger-than-life sort of designer who gets a great deal of publicity. Fashion events and bottles of champagne. The cover photo of the October 2010 “Gay China” issue of Hong Huang’s Ilook Magazine. For me, the main memory is of that time I bumped into him on the streets of Paris.

In short, the hype around the man sometimes overshadows his fashion collections. He may be young and not too many retail points actually carry his brands, but Xander Zhou is already a big name in China fashion – especially for foreigners watching this space. Often, he is the only Mainland fashion designer that people from outside of Beijing have even heard of.

Due to scheduling conflicts, I had not actually been to one of his shows before and had only had the opportunity to see his creations hanging in BNC and on the man himself on one of the countless parties that we both attended. Given how much he seems to be out and the time he must take being interviewed by fashion magazines, I was not sure how he ever had time to design.

We will have more on his show last night later this week.