Strawberry Field

Photos:Suzy

The Strawberry Festival might be the most popular music event in Beijing and is quite the catwalk. Perhaps the key street fashion event of the year, this past weekend’s Strawberry at Tongzhou Canal Park brought 130 artists and Djs to six stages over three days together with thousands of quirkily dressed revelers. Here on Stylites, the next ten or so posts will show off all their colors, while noting some key trends that emerged.

A Festival Couple


Photos:Suzy

This pictures seems representative of the better-dressed couples at Beijing music festivals. The girls tend to be slightly dressy whereas the boys adopt more of a street wear type of look.

At PingGu Festival


Photos:Suzy

The International Labor Day holiday always means music festivals in Beijing and this year there were at least three major ones competing for the attention of music fans, hipsters, and party-animals.

The China Music Valley Festival (中国乐谷音乐季) held this long weekend in gathered at the Yuyang International Ski resort in Beijing’s Ping Gu district was worth the 1.5 hour long journey. The second day’s headliners The Editors, Ladytron and KT Tunstall attracted a diverse crowd that included families, fashionistas and fancy dressed British expats.

In Newsweek提到了我在Newsweek

Newsweek Beijing Bureau chief Melinda Liu mentioned Stylites and me in her latest piece called “Chinese Fashion Empire”, which gives a nice overview of the development from Mao Suits to Diane Von Furstenberg.

Thanks to CHART Contemporary for putting me in touch with Melinda.Melinda Liu这偏文章“Chinese Fashion Kingdom”在美国Newsweek 提到我。 她采访我的时候我讲了关于中国时尚界最近的个性化。我的意思是现在中国时尚消费者现在已经不是名牌簇拥者。非常感谢Chart Contemporary的安排。

 

The World of Triple-Major


Photos and Text:Suzy

It’s a funky world that is growing fast. After less than a year of being open, Triple-Major is rapidly challenging and reinventing fashion standards. The concept store’s own brand has now reached Paris Fashion Week and the iconic punctuation mark necklaces are becoming a must-have around Beijing. Stylites’ Suzy recently sat down with creator Ritchie Chan to discuss recent developments for his shop and brand and also what he has noticed about consumers in Beijing.


Photos and Text:Suzy

Ritchie Chan在2009年创办了创作机构Triple-Major,致力对时装作重新思考。Triple-Major于2010年在北京开设了一家概念店,将世界各地的前卫和新进设计师首次带到中国。最近,Triple-Major更发展了自己的品牌,并在巴黎时装周展示。

I.T Girl and Boy

Stephanie Chu is Hong Kong I.T’s Senior Buyer. Wearing a Comme des Garcons scarf, she agrees with my assessment that people living in HK might be more fashionable than their Mainland neighbors but sees this as the result of historical developments. Mainland customers are now shifting from glamour and brand-obsession to a more individual style. She also explained that I.T customers are from the “younger generation” that uses the internet a lot, therefore I.T is concentrating on creating a strong identity concept involving music and web presentation and an original shopping experience in each branch.

To understand the history of I.T, have a look at this interview with brand founder Sham Kar Wai from the WSJ.

Originally from Taiwan, Homer Chou is Chief Stylist of Beijing’s IT Store. Wearing a Junya Watanabe hat, Thom Browne Shirt, Acne Jeans and N.D.C. shoes with Fred Perry dotted socks. He believes that Chinese customers are very intrigued by Japanese style and labels and that they are slowly turning towards a more avant-garde, designer-esque, and individual style of clothing. However, he acknowledges that bigger and more traditional brands like Burberry and Prada still have a larger influence and will continue becoming more popular with Chinese customers, even though their mainland prices tend to be very high due to import taxes and shipping costs.