Pawnstar founder Jane Jia (Jia Wenting) is featured prominently in this South China Morning Post article that went online and print on Monday May 7. The article linked here is by long-time fashion editor and influencer Jing Zhang.
Jane was also featured on the section cover of the print edition. Seems like the layout editor has good taste.
About Pawnstar’s live-stream, she says “Don’t let the shop’s eyebrow-raising name fool you, this is not that kind of live show. Live-streaming platforms have been popular in China since they first appeared about six years ago, but in the last three years, the medium has exploded. Since 2016, this second-hand fashion and accessories store in Shanghai has been selling via live streaming. Its customers are mostly women living in second-tier cities across China, usually aged between 20 and 35, who shop most after work hours.”
