Mogujie Live-Streaming has become one of the main sources of revenue and users for Pawnstar. Pawnstar founder Jane Jia is now a minor celebrity on the platform and she live-streams every day in 45 minute segments, each focused on a particular type of items like coats, menswear, unisex, etc. Hangzhou-based Mogujie (more here) focuses on selling low-cost womenswear to its 130 million users.
