Hermès’ J’aime mon Carre made the brand seem less stodgy and silk scarves appear less the province of the aged. I have indeed met many younger girls who think Hermès scarves make them look middle-aged, so they were right to launch this initiative.
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These girls were there to model different ways of wearing the scarves.
I wonder if the wife of the Yellow Emperor, who is said to have invented sericulture and the loom around 3,000 BC, could have forseen the day when the French would be draping their silks around the Chinese capital.
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