I thought I would just recap some of the highlights of The HUB, edition two. Â Orders surged as multi-brand channels gained traction in Greater China with initiatives like the Multi-label Alliance and the Greenhouse. This time, The HUB attracted a wider range and higher quality of buyers with budgets to buy as well as major distributors and other key figures in the fashion industry from China, Hong Kong, Southeast Asia and beyond. Visitor numbers were similar to The HUB of August 28-30, but these attendees were a more relevant and business-focused group, according to accounts of exhibitors. The exhibitors themselves remained a well-curated assembly from across North America, Europe, and Asia including contemporary fashion, heritage brands, cutting-edge designers, denim and street wear.
Here are some quotes from various attendees:
“The HUB brought many designer brands from around the world and Nuandao buyers got a chance to interact with a lot of brands that wanted to enter the China market. We want to thank The HUB for giving these new brands a great platform. Nuandao will be working with several brands from The HUB toward establishing a deeper level of cooperation.â€
ï¼ Peipei, Buyer, Nuandao.com
“The Hub Two was a great show for Two Deck and our portfolio of brands – I believe this show is exactly what the APAC region needs – and I look forward to watching it grow and prosper into ‘the’ leading fashion event in APAC business calendar.”
– Mike Todd, Director, Twodeck
“The HUB is a great place to see up-and-coming brands and meet the talent that will drive the Asian market for the next 20 years. The future of multi-brand retail in China starts at shows like these.â€
ï¼ Kenneth Li, Managing Group President, Waitex

“Great to see a local initiative supporting independent multi-brand retailers in Asia.”
ï¼Jillian Xin, Yetang.com
“We only decided to exhibit at The HUB quite late in the day. The brand is having great success in Japan so thought we would test the water in Hong Kong for other parts of Asia. The fact that we got a great order from a top store in Hong Kong and now have serious conversations with companies for Korea, China and Australia distribution far exceeded our expectations.”
ï¼ Anthony Thorne, Hancock VA
“Asian designers are not always taken seriously enough at fashion events in the West, and local events aren’t selective enough about which brands they show and lack the credibility to attract international buyers.”
- Victor Zhu, V-Major
“I did some business and got good leads. The most surprising was an order from a UK retailer.â€
- Jamil Juma, Juma Studio Â
