Stylist from Stockholm来则瑞典的造型师

From Sweden, Mikaela Edri has been in Beijing since March as a fashion stylist and partner at Chalk Consultancy. I asked her a few questions, which you can see below.

27岁的我来自瑞典的Mikaela Edri今年三月来到北京。她是Chalk Consultancy这家咨询公司的时装造型师和合伙人。

NF: Why fashion?

ME: I have always been interested in creating things. Wanting to work with fashion photo productions – with the beauty and creativity it involves, I went to Milan to study fashion.

NF: Is Stockholm glamorous? Compare Stockholm and Beijing.

ME: Stockholm has a glamourous side but descriptions such as “close to nature” and “design-oriented” are more appropriate. The two cities are immensely different, one huge and imbued with Eastern culture, the other small and Scandinavian. Some things bind them together: the music scenes and the young fashion scenes and big interest in fashion with many upcoming brands.

NF: What challenges do you face developing as a stylist here?

ME: The first few months was a transitional period, getting familiar with things here, but I feel Beijing offers a lot of opportunities with a growing fashion community. It’s always great meeting the design crowd here.

NF: Any style advice for Beijing girls or guys?

ME: It’s nice to see people experimenting and adding an individual touch. It makes the city a nice place for people-watching and inspiration. The interest in fashion is increasing and it shows on the streets.

NF: What are your favorite luxury and fashion brands? Any Chinese designers?

ME: Prada is a favourite, so is Swedish Acne. Since I got here I have also discovered interesting Chinese designers like Vega Wang and London based Masha Ma.

NF: What are your favorite areas, hotels, restaurants, bars, shops, galleries, etc. in Beijing?

ME: Café Alba is a beloved spot where I enjoy the apple tart and long conversations, as is Triple-Major. Trends Lounge for days when you need inspiration, always leave with fresh ideas after browsing through their assortment of design and fashion books. And Apothecary for great drinks!

NF: 是什么让你进入了时尚圈？它有没有让你的生活变得更光鲜？

ME: 我一直热衷于创造新的事物，这个爱好最终把我引入了这个圈子。

我寻找时机去和圈内影像以及美容相关的产业去合作。因此我去米兰学习了三年的时装。是的，和这些行业的接触，某种程度上说让我的生活更加光鲜亮丽了。

NF: 斯德哥尔摩和北京比哪个更有魅力呢？两者又存在哪些不同？

ME:斯德哥尔摩有华丽的一面，但要是形容它的话，接近自然和以设计为本更为合适。斯德哥尔摩和北京截然不同，一个是充满东方文化的都市，一个是规模相对较小，并具有明显斯堪的纳维亚特征的城市。另一方面，还有些东西把这两个地方牵连在一起：音乐的氛围，年轻人的时尚，新晋的设计师品牌，以及在本地时装周里洋溢着他们对时尚的热爱。

NF: 最为一个造型师，你在职业上面对过哪些挑战？

ME: 适应新环境是一个挑战。来北京的头几个月是一个过渡期，这里和欧洲办事方法很不一样，我需要逐渐熟悉。我觉得北京能为成长中时尚人士提供很多机会，在这和设计圈接触很棒。

NF: 能给北京的男生女生提些着装建议吗？你觉得首都的着装风格有没有进步？有没有一些具体的材料和颜色国人需要避免的？

ME: 看到许多人不仅勇于挑战的同时还能加入个人风格，看到这些风格让我欣喜。这些创意永远是受欢迎的，因为它不仅养眼，还让整个城市变得富有灵感。一个城市对时尚兴趣从街边体现的出来。

NF: 你喜欢哪些奢侈品牌或者名牌？有没有喜欢的中国设计师？

ME: Prada是我最爱之一，瑞典的Acne是另外一个。来中国后我也发现了一些中国设计师，比如Vega Wang和在伦敦经营Masha Ma。

NF: 在北京你钟情哪些区域，说说酒店，餐厅，酒吧，商店，画廊这样的地方吧。

ME: Café Alba是我喜爱的地方，我时不时地在那里享受一块苹果挞和一段长谈。Triple-Major一个新店，里面有来自世界各地的设计品牌。Trends Lounge是一个适合白天去的吧，尤其是你需要灵感的时候，他们存放的时装设计图书，让你脑里充满新鲜点子。最后，去Apothecary小酌很不错！