I’m not the most “with-it” person when it comes to global pop culture. Still, a key focus for Stylites in 2008 is subcultures and what they mean for fashion in China and the development of the consumer market. We will be analyzing the Chinese interpretations, from a style standpoint, of hip hop, punk, mod, and other subcultures.
Some of our key questions: How do kids who ascribe to these subcultures express themselves through fashion? How do they buy? What do they think about the outside world, brands, and their futures? Do they think of their chosen style as foreign? How do they make it Chinese? Is any part or world view deliberately subversive?
