Dayang wears a cardigan from his elementary school days and his dad’s necktie. He does design and rock and roll and appears to dedicate himself to authenticity, preferring to avoid retail outlets if possible. It’s rare to see such a thrift-store like look in Beijing, where buildings, clothes, and everything else tend to be spanking new. However, Dayang’s look seems very appropriate for Nanluoguxiang, Beijing’s foremost Hutong turned cute commercial district.
The present, or perhaps already passed, obsession with “authenticity” displayed by many in the current generation has not yet become mainstream in China, but one can see the start. While young people from humbler backgrounds may question why I would choose a courtyard home with all of its quirks over a swank modern apartment built just last year, more educated types, normally with some exposure to the West, have started to get it. The backlash against manufactured, homogeneous and often contrived culture might begin. A style of consumerism that displays individual choice and an appreciation of genuine products and natural materials is growing. Still, pleather boots and neon shorts still outnumber the cashmere cardigans and second-hand brogues picked up while rummaging through a street market in London.
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