For anyone who might be worried that the Chinese economy is slowing or that domestic consumption cannot being to take the place of exports or investment,  a visit to Yo’hood would be the perfect cure.  This was the third edition this massive event has the setup of the trade fair, but is really more consumer-oriented.  There may be no better venue  do you have a look at a wide swath of cool youth and all of the things that brands large and small are doing to attract their renminbi.
The organizing company, Yoho, started as a magazine focused on youth fashion and street fashion around ten years ago and was founded by Chao Liang, a native of Nanjing, who was just out of college at the time.  What has emerged in the last few years is a behemoth that is far more than just a media platform or a e-commerce site.  The Yoho  of today is a social and commercial phenomenon that is proving that street culture can become supremely popular for teens and 20 somethings in China today.
When I was leaving at around 2 PM, there were already a few thousand people in a line that stretched several hundred meters,  but according to exhibitors I spoke to, the lines were even bigger on Saturday.  Some said they went for over a kilometer.  Even when I was there, on Sunday morning, the crowds of youth in trucker hats and cleverly logoed tee-shirts, tattooed beauties, freebies, pop concerts and pumping hip-hop, collaborations of every type conceivable between brand, street artist, and celebrity, and still tons and tons of neoprene everywhere nearly gave me a seizure and I had to leave before I probably should have.
As summer begins, The Four Seasons Hotel Beijing collaborates with Wuhao a third time, this time to celebrate Wuhao’s fifth anniversary.  The first Wuhao pop-up in the lobby area was in Spring of 2014 and the second one was in October.
