Go East!向东走!

The Petshop Boys will not find the air particularly free here and will be very lucky if the skies are blue, but a crowd of very stylish will be welcoming them to this promised land where the pace is much faster than back West.

Prada has invited the British electro-pop duo to give a special performance after a fashion show that will re-present the SS ’11 collection of the brand and include some new items designed specifically for the event.

With this event at the Central Academy of Fine Arts (CAFA) Museum tomorrow night, Prada follows the lead of Phillip Lim, Fendi and others who have given special, high-profile, shows in China aiming to woo their most important, fastest growing, new market. Prada China sales rose at an almost violent rate of 51% in the first nine months of last year, so the mood for Prada CEO Patrizio Bertelli and designer Miuccia Prada should also be celebratory.

51 percent surge in revenue from the region in the first nine months of 2010, is planning to restage its Spring 2011 fashion show in Beijing on Jan. 22. Both Prada CEO Patrizio Bertelli and Miuccia Prada are expected to attend, and Prada plans on creating a series of new items specifically for the event.

Expect to see photos of some of the more interesting attendees here.

宠物店男会在北京碰到很多很欢迎他们的粉丝吗?Prada邀请了这个80年代到现在一直很流行的乐队明天在中央美术学院的一个特殊的活动表演。我不知道这个乐队在中国有多流行。

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.