Joy Island

NF: Why do you work with fashion?

JI: I’ve always been innately interested in fashion. I decided to go into “Fashion Photography” in 2009! Going to London made me even more crazy for fashion. After entering this field my life has become more high (“high” has entered the Chinese language and become widespread over the last few years).

NF: What makes London so attractive for you? What can Beijing learn from London?

JI: Freedom. Everyone dresses to suit themselves, with a distinct style. This is why I did the project HighLight London. Young people mix items bought for five pounds from antique market including medieval costumes, with expensive Rei Kawakubo, a tie that was a gift from their mother mother, a lace Tee tee they made themselves, with an independent brand from Soho. Beijing can learn about freedom from London. Stop worrying about being popular and relax!

NF: What are aspects of Beijing that are more attractive than London?

JI: Safety – I can walk at night wearing a short skirt here, but in London I always worry about being robbed. Beijing people are also more friendly and fun-loving.

NF: Where are the most Stylish people in Beijing?

JI: Sanlitun village, The Place, nearby the Drum Tower.

NF: Who is your favorite photographer?

JI: Juergen Teller – I love the beauty of his overexposure and his handling of the subject. China’s Chen Man and Shi Xiao-fan, because of their uniqueness and precision.

NF: Who are your favorite Chinese fashion designers?

JI: Xander Zhou and Qiu Hao

NF: What are your favorite hotels, restaurants, bars, galleries, etc. in Beijing?

JI: I like Cafe Sambal, Zhazha Cafe and Sureno. For shows, I like Mao Live House. I haven’t been to galleries for a long time but UCCA Gallery, I guess.

NF:北京哪些地区时尚人最多？

JI:三里屯village，世贸天街，鼓楼。