Lu 12.28

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A native Beijing designer, Liu Lu just opened her first shop on Nanluoguxiang. After studying at an elite boarding school in Switzerland, she studied fashion design at Parsons in Manhattan. Her brand, Lu 12.28 has ready-to-wear and haute couture lines. She just adopted a very cute stray puppy that seems to be drawing in the clients. In the photo, the top and skirt are her own designs.

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

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