Stylites

BlackOut Charity Campaign shooting | XINLELU.COM x VIA x Orbis | Pawnstar主理人Jane in ARETE Dress & AWÜ Noir Collection

The Chinese edition of Milk Magazine came by the Pawnstar showroom at The Clement the other day to have a look for items that could be borrowed for this photo shoot.

They found quite a bit: feathered headdresses, pearls, studded gloves and much more.

Here are some new pics of Pawnstar’s showroom at the Clement Apartments provided by rising fashion blogger Swan.

Pawnstar was lucky to  have Jing Zhang, one of Asia’s most influential figures in fashion, style a fashion shoot at The Clement Apartments over the weekend. Jing is the Fashion Editor for the South China Morning Post. Beautiful and glamorous, her regular schedule consists of bouncing between Milan, Paris, London, New York, Hong Kong and Shanghai, hobnobbing with legendary fashion designers and researching the inside scoop on what is happening in China. So it was fortunate that we caught her in one her Shanghai stints.

Here is a link to some of her articles at the SCMP and here is a profile of her, as well as her instagram and twitter.

Come by the Clement Apartments and have a look at our menswear.

Not for kids, this death stick pin made from legos is from the collection of a local designer and up-cycler.

Neville from Entrepreneurs Asia Magazine conducted this extensive interview with Jane Jia that provides overviews of her background, how she got into recycling fashion and plans for the future development of Pawnstar. This is about a half-hour interview. Jane explains how her irritation with waste of plastic bags when she was little and working on energy savings while in her former automation jobs were the first seeds that led to her start a business involving giving secondhand goods a second life.

Jane explains that many people in China really are ready for secondhand clothes but that the big challenge is finding an appropriate platform and how in the end, a small business like this really has to be on every platform, which is something of a drag and a risk. Wechat works best for attracting loyal users and for interacting with them in a direct way via the personal accounts. It’s also quite possible to sell items through wechat moments. However, the wechat store system has simply not become a preferred way for customers to shop. Thus, Taobao is still important but on taobao one is at the mercy of taobao’s rules The trick of trying to sell one-off secondhand items in a marketplace that is customized to fit the demands of manufacturers with thousands of products available.

I will follow-up in the next post about the perennial question of the website.

Pawnstar’s new space in the Clement recently received this great coverage from the Shanghai eddition of Time Out magazine.